The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of online gambling, has exploded exponentially in recent years. A significant driver on this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions using the traffic or p
Lead generation will be the lifeblood of the business. Without a steady flow of leads, even most innovative products and services can battle to find success. In today’s competitive landscape, traditional methods of lead generation may not continually be enough. To stand out and attract high-quality leads, businesses have to think creatively and s
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the buying and selling of online ad space. At the heart of this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, however they ope
In today’s digital age, businesses rely heavily on website marketing to reach and build relationships with their audience. But how do companies determine their digital marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an important component of marketing strategies, providing busin